Welcome
My name is John Heenan. I work exclusively with Agencies and Marketers. For Agencies, I provide growth services, including business development, positioning and differentiation, and prospecting. For Marketers, I provide agency search services using the latest techniques and technologies to find the best fit faster and more efficiently.
Whatever got you here, you’ve come to the right place. You may not know the best approach, but I bet you want new clients or a better agency. Let’s talk about the best way to get you there. Click on the calendar and start winning again.
What I Do
A few past examples of new clients I’ve helped agencies win as their new business secret weapon.
What Others Say
Don’t take my word for it. Read what nice things others say about working with me.
Newsletter
Subscribe to my free monthly new business newsletter—advice, analysis, how-to’s, resources and more.
What I’m Thinking About
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Winmo. The best tool for agency new business
Winmo. Best tool for agency new business Full transparency: I’m a big Winmo fan and a daily user, going way back to when they were the List. I blog about it, speak about it, use it every day, and brag about my successes. I want to share a few of the reasons that Winmo gives…
The Business Development Life
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Winmo. The best tool for agency new business
Winmo. Best tool for agency new business Full transparency: I’m a big Winmo fan and a daily user, going way back to when they were the List. I blog about it, speak about it, use it every day, and brag about my successes. I want to share a few of the reasons that Winmo gives…
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New Business Is Your Agency’s Biggest AI Risk
New Business Is Your Agency’s Biggest AI Risk Over the past year, I have observed ad agency leaders discuss AI with visible excitement and underlying apprehension. Many agree: “This changes everything.” The problem is that most of the industry is still focused on the sparks rather than the explosion. It’s easy to be captivated by…
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Will AI Kill the Craft of Advertising
Will AI Kill the Craft of Advertising Spend ten minutes on LinkedIn, and you would think the agency model is either dead or about to be fully automated. AI will replace strategy.AI will generate creative.AI will run campaigns end-to-end. The narrative sounds too good to be true: clean, simple, but completely disconnected from how marketing…
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The AI Marketing Operating System
The AI Marketing Operating System For decades, marketing ran on a familiar structure. Leadership sets direction.Analysts processed data.Strategists planned campaigns.Creatives brought them to life.Media teams executed.Account people managed the process. People were the engine. But that engine is changing. As AI becomes embedded across research, targeting, experimentation, and optimization, the operational center of marketing shifts…
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The Pipeline Wasn’t the Problem
The Pipeline Wasn’t the Problem A few years ago, I had a video call with an agency owner who, by most external measures, was doing fine. Revenue was steady. Referrals were trickling in. The calendar had new business meetings on it. From the outside, nothing looked broken. So why did he invite me over? Halfway…
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What’s different, what’s the same in BD
What’s different, what’s the same in BD Agency business development looks very different from a year ago. Even more so than five years ago. At least on the surface. Underneath, it’s the same animal it’s always been since I started doing this work. The tools change. The pressure changes. The expectations change. Human behavior does…