A unique perspective honed from both client-side and agency-side experience.

For the last eight years, I’ve consulted with many different agencies, creating and managing comprehensive new business programs that have generated millions of dollars in new revenue for agencies. I have also built internal marketing services organizations for clients, managed multi-million dollar marketing budgets, hired and fired agencies, and generated notable results supporting diverse business objectives. I bring all that experience and practical know-how to help agencies who want to improve their business development efforts and win more and better clients.

I have worked with a small 6-person shop to one of the largest holding cos, including traditional, digital, PR, brand, Hispanic, independents, networks, and multiagency structures. Regardless of the size or type, I develop customized business development programs that I or the agency execute, always with the end in mind. Any agency will be the most successful if it handles business development in-house. We define a path that concludes with the agency taking the new program in-house.

My hands-on experience exclusively with ad agency business development since 2000 and my previous client-side experience hiring, firing, and managing some of the world’s best agencies give my clients a unique perspective and a practical, pragmatic approach to their business development needs.

Agency Experience

• JHeenan Consulting
• Luckie & Company, full-service advertising agency, Chief Marketing Officer
• RP3 Agency, full-service advertising agency, Chief Marketing Officer
• Rosenthal Partners, full-service advertising agency, CMO, Integrated Marketing
• DWP/Bates Technology, full-service advertising agency, part of the Bates Worldwide Network, Vice President Managing Director
• Grafik, Chief Marketing Officer

Client Experience

• Sony Corporation of America, Director of Corporate Advertising
• Philips Consumer Electronics, Advertising Manager
• Uniden America Corporation, Marketing Services Manager
• Mantas, software start-up, Head of Marketing Communications

Other Experiences

• American University, Adjunct Professor Advertising and Integrated Marketing
• American Marketing Association, CMO Roundtable
• American Marketing Association, Executive Mentor
• Association of National Advertisers, New Technology Committee Member
• Social Media Marketing Magazine Top CMOs on Twitter
• Malcolm Baldrige Quality Award participant
• Six Sigma Green Belt
• University of Michigan, BFA Industrial Design
• MIT, Tackling the Challenges of Big Data