Welcome
My name is John Heenan. I work exclusively with ad agencies of any flavor that want to rethink their sales approach and prospect more effectively. Whether you are interested in done-for-you new business development, rethinking your agency differentiation and positioning, a new prospecting strategy, targeted prospect list building, inbound and outbound marketing automation, or team coaching, you may not know what the right course of action, but know you need more and better clients faster. Click on the calendar to schedule a call and start winning again.
What I Do
A few past examples of new clients I’ve helped agencies win as their new business secret weapon.
What Others Say
Don’t take my word for it. Read what nice things others say about working with me.
Newsletter
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What I’m Thinking About
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From Chasing Anything to Strategic Business Development
In the fast-paced advertising world, agencies often rely on a whirlwind of short-term new business prospecting tactics, hoping for quick wins in client acquisition. However, a new business engine for agencies to enhance client prospecting, the right clients, is a nuanced, long-term endeavor that demands consistency, discipline, and a sound strategic approach. Forget the short-term…
The Business Development Life
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Find Your Agency’s “Aha!”
There is no doubt about the importance of understanding the difference between two or more choices. That difference has never been more critical for agencies, but more on that later. Whether between mobile phones, fast food, a date, or an agency, every choice considers the differences. A fundamental marketing responsibility is influencing choice, while a…
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Ad agency prospecting platform
Reach more prospects. Guide the journey. Make decisions with data. Track your progress. Convert more clients. Affordable. Easy to use. Powerful. Backed by 20 years of new business experience. All configured to the way your Ad Agency does business development. According to the AAAAs, about 60% of agency members use some form of marketing automation,…
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Winmo. The best tool for agency new business
Full transparency, I’m a big Winmo fan and daily user going way back to when they were the List. I blog about it, speak about it, use it every day and brag about my successes. I want to share a few of the reasons that Winmo gives me a huge advantage over all you non-users.…
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5 reasons you need a consultant NOW
The first half was slow. Declining agency tenure, increasing client turnover, in-housing continues, project relationships, and tighter margins put even greater pressure on the need to add, replace, and expand the client base. Yet, many agency owners I talk to find themselves trapped in a repetitive cycle of doing the same prospecting strategies over and…
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The AI revolution is on fire
As the owner of an ad agency, you may have come to realize that staying ahead in the fast-paced world of advertising requires more than just creativity and a strong team. It demands strategic thinking, industry insights, and the ability to navigate the ever-changing landscape of marketing. When it comes to your agency’s business development,…
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What’s in your BD strategy
What should agencies expect in 2024, and what can they do to prepare? A lot changed all around us. Extreme business pressures have shortened CMO tenure, applied even greater pressure on marketing performance and ROI, shifted focus from long-term success to short-term results, and squeezed and redistributed budgets. The turbulent marketplace has tossed all the…