“Nothing in this world is more exciting, rewarding, and fast-paced than finding, pitching, and winning new business. But let’s face it. There is nothing harder.”
A unique skill set honed from both client-side and agency-side experience.
For the last nine years, I’ve worked with various agencies, creating and managing agency growth programs that have generated millions of dollars in new revenue. Before that, I spent thirteen years with five different agencies, learning new business from the inside out.
I started my career on the client side, managing multi-million dollar marketing budgets, building in-house agencies, running agency searches, hiring and firing agency partners, generating commendable results, and exceeding aggressive revenue objectives.
I have worked with all types of agencies, from small founder-led firms to the largest holding companies, selling traditional, digital, PR, brand, multicultural, and multiagency structures. Regardless of size or type, I develop custom BD campaigns that either I, the agency, or both execute.
I always begin with the end in mind—agencies will be most successful if they handle business development themselves. We define an engagement scope that concludes when the agency takes its new business program in-house.
My hands-on business development experience and client-side experience vetting, hiring, firing, and managing some of the world’s best agencies provide a unique skill set and a practical, pragmatic approach to solving agency business development challenges. I’m ready to put this experience together for you.
Agency Experience
- JHeenan Consulting
- Luckie & Company, full-service advertising agency, Chief Marketing Officer
- RP3 Agency, full-service advertising agency, Chief Marketing Officer
- Rosenthal Partners, full-service advertising agency, CMO, Integrated Marketing
- DWP/Bates Technology, full-service advertising agency, part of the Bates Worldwide Network, Vice President Managing Director
- Grafik, Chief Marketing Officer
Client Experience
- Sony Corporation of America, Director of Corporate Advertising
- Philips Consumer Electronics, Advertising Manager
- Uniden America Corporation, Marketing Services Manager
- Mantas, software start-up, Head of Marketing Communications
Other Experiences
- American University, Adjunct Professor Advertising and Integrated Marketing
- American Marketing Association, CMO Roundtable
- American Marketing Association, Executive Mentor
- Association of National Advertisers, New Technology Committee Member
- Social Media Marketing Magazine Top CMOs on Twitter
- Malcolm Baldrige Quality Award participant
- Six Sigma Green Belt
- University of Michigan, BFA Industrial Design
- MIT, Tackling the Challenges of Big Data
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Don’t take my word for it. See what nice things others say about my work and working with me.
A few examples of new clients I’ve helped my agencies win through a variety of different prospecting approaches.