Agency Core™ 2026 Is Live
Agency Core™ exists to help agencies make better decisions by giving them clearer context. It is the passion project of Susan Baier, Co-Founder, Agency Core, and CEO, Audience Audit, and Brian Gerstner, Co-Founder, Agency Core, and President, White Label IQ. I have no role in the project other than encouraging your participation.
Once again, we’d be grateful for your help taking the survey. It closes on March 15, 2026, and will be released on May 20, 2026. Click the button below and share your perspectives. Thank you!
It’s a free, community-led research initiative built from the honest, anonymous perspectives of agency leaders. By aggregating real experience across the industry, Agency Core surfaces patterns agencies can learn from—without agendas, prescriptions, or paywalls. Thank you for participating last year. Your voice matters.
The 2026 Agency Core™ Survey is officially live, and we’re digging even deeper:
- The pipeline problem agencies can’t seem to shake
- How agency leaders are actually thinking about AI (beyond the hype)
- The changes agencies believe are required — within their own shops and across the industry — and how they’re approaching that change
- And good news: this year’s survey is 30% shorter than last year’s, about 15 minutes to complete.
Agency Core™ is:
- Free to participate in
- Anonymous by design
- Ungated and openly shared
- Independent in how findings are published
Your perspective shapes the research. Agency Core is built from the lived experience of agency leaders willing to share what’s actually happening inside their businesses.
Your responses are anonymous. All survey responses are collected anonymously and analyzed in aggregate. Individual answers are never shared or attributed.
The survey is designed to respect your time. It takes about 15 minutes to complete.
The findings are shared openly. Results are published free of charge, so agencies across the industry can benefit from clearer context — not just those who participate.
The AgencyCore™ Survey closes on March 15, 2026, and will be released on May 20, 2026. It will be free to any agency leader or advisor to comment on, share, and use to help agencies become more resilient and successful.
If you want to learn more about Agency Core, go here.
Thank you for your participation.