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The AI Marketing Operating System
The AI Marketing Operating System For decades, marketing ran on a familiar structure. Leadership sets direction.Analysts processed data.Strategists planned campaigns.Creatives brought them to life.Media teams executed.Account people managed the process. People were the engine. But…
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Are you using AI in New Business
Are you using AI in New Business If your answer is some variation of “we’re experimenting,” that time has passed. I treat AI like a Swiss Army knife strapped to my belt. Not a novelty,…
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The Next Agency Inflection: 2026’s Blueprint for Growth
The Next Agency Inflection: 2026’s Blueprint for Growth Forget “business as usual.” The world agencies once dominated is breaking. The Forrester “Predictions 2026“ already gives us a structural map: agencies must become resellers, product‐builders, embedded…
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Winmo. The best tool for agency new business
Winmo. Best tool for agency new business Full transparency, I’m a big Winmo fan and daily user going way back to when they were the List. I blog about it, speak about it, use it…
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The Anatomy of a Win
The Anatomy of a Win Ad agency business development is anything but predictable. On any given day, you have a list of prospects and go about the work of getting their attention, demonstrating value, and…
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Do these 3 things right now
Your top priority must be to reach more prospects and quickly find those looking for new ideas, new resources, and new agencies. If you were working 10, 50, or 100 prospects before, the Ad Agency…
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Finding the right prospects
An essential part of any business development program is finding the right prospects. There are many ways to identify potential companies and marketing decision-makers. Finding the right candidates, whether you are adding to your current…
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Should marketing automation be in your toolbox
You already know that marketing automation continues to grow in popularity as marketers spend more of their budget and allocate more of their staff to integrate it into everything they do. The reason is the…
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Ad Agency Prospecting Platform
Ad Agency Prospecting Platform The ad agency prospecting platform integrates nine essential functions that improve, automate, and accelerate so much of your prospect’s journey. Are you running business development and tired of hunting and picking…
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3 essential business development tools
The right tool for the job is as accurate today as it ever was. However, what is the right tool for ad agency business development – today? Your process should determine what tools are best,…