Category: Must Read

  • Agency Core™ 2026 Is Live

    Agency Core™ 2026 Is Live

    Agency Core™ exists to help agencies make better decisions by giving them clearer context. It is the passion project of Susan Baier, Co-Founder, Agency Core, and CEO, Audience Audit, and Brian Gerstner, Co-Founder, Agency Core,…

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  • 12-steps to a better new business plan

    12-steps to a better new business plan

    It’s that time of the year when ad agencies begin to plan next year’s new business strategy. More likely, not. Too often the right intentions get pushed aside for client work, staff turnover, personal emergency,…

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