-
The Next Agency Inflection: 2026’s Blueprint for Growth
The Next Agency Inflection: 2026’s Blueprint for Growth Forget “business as usual.” The world agencies once dominated is breaking. The Forrester “Predictions 2026“ already gives us a structural map: agencies must become resellers, product‐builders, embedded…
-
Is AI Coming For You
Is AI Coming For You As an ad agency owner, you face tremendous competition. Google the term “Ad Agency” and you get 4,570,000 results. Google will likely show you only 40 pages of results. I…
-
10 BD Problems and How to Bury Them
10 BD Problems and How to Bury Them If you’re running an agency in 2025 and your new business pipeline feels thin, inconsistent, frustratingly quiet, or deceased, you’re not alone. I talk to agency owners every…
-
3 Essential Steps: Awareness, Understanding, Trust
3 Essential Steps: Awareness, Understanding Trust Ad agency business development is easy. The first thing to do is make your future clients aware of your agency. “Yes. I’ve heard of that agency,” says the CMO.…
-
Why Most Agencies Waste Money on Consultants (And How to Be the Exception)
Why Most Agencies Waste Money on Consultants (And How to Be the Exception) Many believe this will be a big year for the ad industry. Budgets are up. Enthusiasm is up. Technology is revolutionizing the…
-
Agency Growth Strategies for 2025
Agency Growth Strategies for 2025 The start of a new year means excitement, anticipation, and the thrill of better times ahead. This year, all the signs are good. The economy will keep growing. Marketing budgets…
-
What Makes Your Agency Different
What Makes Your Agency Different I secured a meeting with a VP of Marketing and my client. Since I had just started working for her, I joined them for coffee to see how she handled…
-
Adding Value and Building Trust: 15 Steps to Better Biz Dev
Adding Value and Building Trust: 15 Steps to Better Biz Dev Are you planning your new business strategy now? Or thinking about planning soon? Maybe you’re too busy to think about tomorrow? Wherever you are…
-
The Secret to Agency Growth–Differentiation
The Secret to Agency Growth–Differentiation While I may seem like a broken record, the importance of agency differentiation and positioning for growth cannot be overstated in supporting successful business development. Agency differentiation and positioning is…
-
2nd Half Agency Growth Playbook
2nd Half Agency Growth Playbook Missing your first-half forecast is a tough pill to swallow. Your passion-driven new business goals are starting to feel more like pipe dreams. The pressure is mounting to turn things…
-
From Chasing Anything to Strategic Business Development
From Chasing Anything to Strategic Business Development In the fast-paced advertising world, agencies often rely on a whirlwind of short-term new business prospecting tactics, hoping for quick wins in client acquisition. However, a new business…
-
Find Your Agency’s “Aha!”
Find Your Agency’s “Aha!” There is no doubt about the importance of understanding the difference between two or more choices. That difference has never been more critical for agencies, but more on that later. Whether…
-
Winning the battle for new clients
Winning the battle for new clients As the pace of change continues, agencies must adapt to the ever-evolving landscape to win the battle for new clients. Reports indicate increased difficulty obtaining new business opportunities, necessitating…
-
A new era in prospect targeting
When you define a target audience for your business development program, you will probably use criteria like CPG, Hospital system, Fintech, or startups with a minimum of $50M in total funding, $100M+ annual sales, 100+…
-
Win before the pitch
Pitching new business is the oxygen that keeps agencies alive. Ask any agency leader, and you’ll probably hear how much they hate it. It’s disruptive, costly, mismanaged, unfair, and many other NSFW comments will ensue.…
-
Let’s get personal
Personalization in marketing has been one of the hottest trends over the last 5-10 years. There is a good reason for that. According to Twilio, 62% of consumers say a brand will lose their loyalty…
-
Are you tired of being ignored
Marketers are looking for new agencies right now. Recent research suggests as many as half are planning to make changes. They may hire search consultants, visit agency search websites, or do it on their own.…
-
3 steps to restart your ad agency business development
Response rates are down. It is impossible to connect on the phone. Interested prospects are nowhere to be found. New leads are drying up. Search consultant opportunities aren’t what they used to be. We are…
-
What’s wrong with my ad agency business development
Many agencies are doing business development the same way they did ten or more years ago. Yet the industry has changed so dramatically. Doing the same thing, the same way over and over again will…
-
ICYMI: So many agencies. So little difference.
If you missed the webinar on agency differentiation you can view it on the Catapult New Business website. There are tens of thousands of agencies selling the same products and services. Almost as many claim to be…