-
Winning the battle for new clients
Winning the battle for new clients As the pace of change continues, agencies must adapt to the ever-evolving landscape to win the battle for new clients. Reports indicate increased difficulty obtaining new business opportunities, necessitating…
-
Are you missing 2 of the 3 channels of agency growth
Many people think that cold prospecting is the only agency growth strategy. Unfortunately, response rates from prospecting have been declining for years. Win rates are low. The investment in people and pitches is high, and…
-
Influencer Marketing for ad agency new business
Marketers say the first thing they do when considering a new agency resource is to ask friends and colleagues for recommendations. Wouldn’t it be great to have some influence on those discussions? Wouldn’t it be…
-
Where do ad agency clients come from
I remember one Saturday morning when my young daughter asked, Daddy, where do advertising agency clients come from? Of course, I blushed and said, ask your Mother. And then I realized, what a great question.…