Objective
Grow healthcare expertise
Approach
The agency had a couple of healthcare brands and wanted to expand in the vertical. After an assessment of their agency, I developed a unique positioning within the healthcare vertical and began looking for new clients. I uncovered a fast-growing urgent care chain, CareSpot Express Healthcare, which was recently purchased by a large healthcare holding company, a good sign of change to come. They wanted an agency to support two separate urgent care brands under a new website and lead generation program. The first step was to bid on a website assessment, and upon completion, more work would be needed – a new website, campaign, and other things.
Results
We were selected to do the website audit in three months. Upon completion, we were engaged to integrate and upgrade the website, refresh the creative, and implement a lead gen program for both brands on a local market basis. Now, on to the next healthcare brand.