Objective
Leverage past healthcare experience to win a hospital
Approach
The healthcare trades reported that a healthcare system was aggressively expanding. The Business Journal reported the purchase of a large vacant property ideal for a medical complex. More research revealed who was behind it and their intentions, a new flagship medical center, the crown jewel of their expansion.
Results
Connecting the dots, I embarked on an outreach program to crucial organization members who had connections to the market and the project. Finally, a chemistry meeting was scheduled, and an RFI was requested afterward. The agency made it to the initial pitch, the final three and won the business – AOR for the prelaunch, launch, and service line support.