Objective
Get on the preferred vendor list of the world’s largest uniform company
Approach
Develop a relationship with the executive responsible for marketing support of 8 major divisions. At the time, she wasn’t taking on any additional vendors; however, during conversations, she admitted they had outgrown one long-standing and deeply entrenched agency resource. Perseverance and creativity paid off. After a series of Zoom meetings with individual divisions, we were invited to a final Zoom pitch with the incumbent and three others.
Results
After delays and lockdowns, the agency was given preferred vendor status and free to work with any of the divisions as needed. The next step, find and pursue project opportunities across an organization that serves more than one million business customers.