Objective
Win the confidence of a leading Private Equity firm
Approach
Private Equity firms can be a rich source of new business. Distressed companies need new brands, new marketing, and a wide variety of help quickly—the more active the PE firm, the greater the opportunity. The challenge is understanding the PE business and what is important to them before, during, and after the transaction. Once you win over one partner, the others soon take notice.
Results
A previous client wanted our help when a PE firm was acquiring them. We won a quick three agency pitch process and immediately stepped in with rebranding, new website, and a launch campaign. Our work, speed, and attention to detail impressed the PE partners. Midway through the project, they asked for our help with another acquisition, and then another, and another. The relationship has been growing ever since.