Objective
Use football to unite and ignite a university.
Approach
Vanderbilt University’s football program has a record of 623 W- 667 L-50 T. The Commodores are historically the least successful program in the SEC. They have never had a 10-win season, nor have they ever won the SEC Championship. The school hired James Franklin, a strong leader, a motivator, and a proven record of success to change the football culture, instill pride, and inspire students to be great students and athletes. Upon hearing the news, I reached out to the head of marketing and had a spirited discussion about the SEC, Vandy, and the potential with coach Franklin.
Results
My client was invited to their RFP, made it to the pitch, and won. All measures, ticket sales, alum donations, college applications, football records, and more hit record highs for the next three years.
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