Objective
Parlay fast casual and multi-unit retail experience into a national franchise.
Approach
Corporate had an in-house agency and an AOR. I found a division who wasn’t happy with either of those resources. We built a relationship doing projects under the radar while building credibility and trust. At the start of the new fiscal, the division fought and got permission to engage us as their specialty resource.
Results
We’ve been doing one project after another steadily building our expertise and value to the division. The marketing person has agreed to introduce us to another division with the same dislike for the AOR.
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