-
Is AI Coming For You?
As an ad agency owner, you face tremendous competition. Google the term “Ad Agency” and you get 4,570,000 results. Google will likely show you only 40 pages of results. I feel bad for the agencies…
-
10 BD Problems and How to Bury Them
If you’re running an agency in 2025 and your new business pipeline feels thin, inconsistent, frustratingly quiet, or deceased, you’re not alone. I talk to agency owners every day who say some version of the…
-
AI-powered New Business Strategy for Ad Agencies
Ad agency new business strategy development is always exciting when we reimagine what our agency can do to attract and win more and better clients. This year, that excitement is overflowing because AI is pushing…
-
The Secret to Agency Growth–Differentiation
While I may seem like a broken record, the importance of agency differentiation and positioning for growth cannot be overstated in supporting successful business development. Agency differentiation and positioning is the secret to agency growth.…
-
Is Ad Agency BD Harder Today
Is ad agency business development harder today than ten years ago? The 80:20 rule suggests so. In a recent discussion with a friend in the business, we found ourselves at opposite ends of the spectrum.…
-
10 Agency Growth Tactics
Let’s say you completed my CORE Identity Exploration process and have your manifesto, brand narrative, anthem, positioning, messaging, and sales copy in hand. Now, what do you do? Most agency consultants hand you the deck…