The Business Development Life
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3 Essential Steps: Awareness, Understanding, Trust
3 Essential Steps: Awareness, Understanding Trust Ad agency business development is easy. The first thing to do is make your future clients aware of your agency. “Yes. I’ve heard of that agency,” says the CMO. “Didn’t they do the main hall takeover at CES? Aren’t they the ones who do the random satirical LinkedIn posts;…
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Why Most Agencies Waste Money on Consultants (And How to Be the Exception)
Why Most Agencies Waste Money on Consultants (And How to Be the Exception) Many believe this will be a big year for the ad industry. Budgets are up. Enthusiasm is up. Technology is revolutionizing the game. You know it will be a good year when holding cos are merging and gobbling up agencies, and PE…
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Agency Growth Strategies for 2025
Agency Growth Strategies for 2025 The start of a new year means excitement, anticipation, and the thrill of better times ahead. This year, all the signs are good. The economy will keep growing. Marketing budgets will increase. And new business opportunities will be more plentiful. If last year was a good year for your agency,…
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What Makes Your Agency Different
What Makes Your Agency Different I secured a meeting with a VP of Marketing and my client. Since I had just started working for her, I joined them for coffee to see how she handled these meetings. After introductions, her first question was, “What makes you different?” How would you answer that question? I know…
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The Business Development Dilemma
The Business Development Dilemma 2025 is fast approaching, and agencies are finding themselves at a critical inflection point. The industry is rapidly evolving in three dimensions simultaneously, presenting exciting opportunities and tough challenges with agency business development strategies for 2025. The first is technology. The second is talent, and the third is Trump… JK! The…
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Adding Value and Building Trust: 15 Steps to Better Biz Dev
Adding Value and Building Trust: 15 Steps to Better Biz Dev Are you planning your new business strategy now? Or thinking about planning soon? Maybe you’re too busy to think about tomorrow? Wherever you are in the process, I’ve got you covered. Follow some or all of these 15 steps to better biz dev results.…
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AI-powered New Business Strategy for Ad Agencies
AI-powered New Business Strategy for Ad Agencies Ad agency new business strategy development is always exciting when we reimagine what our agency can do to attract and win more and better clients. This year, that excitement is overflowing because AI is pushing into all facets of almost every industry. It’s becoming an indispensable ally in…
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The Secret to Agency Growth–Differentiation
The Secret to Agency Growth–Differentiation While I may seem like a broken record, the importance of agency differentiation and positioning for growth cannot be overstated in supporting successful business development. Agency differentiation and positioning is the secret to agency growth. In fact, the differentiation and positioning of any product or service, any choice whatsoever, is…
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Best of Times or Worst of Times
Best of Times or Worst of Times Do you think this is the best of times or the worst of times for your agency? Have you adjusted your agency new business strategy? If you attended Mirren Live last week, you heard about increasing competition, marathon pitches, smaller budgets, and longer decision times. There are pitches…