It’s incredible how some opportunities play out. This was a complicated web of agency relationships, social acquaintances, past clients, local and long-distance nurturing, and dogged pursuit. Ultimately, we beat out the incumbent and three others to launch a new health system in the state-of-the-art facilities and central to the fastest suburban upscale growth.

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Initially, the agency won a competitive pitch to become AOR. Within a month of the AOR relationship, the brand was sold to a holding company and transferred to the holding company’s agency. The head of marketing continued with the new owner, and together, we conspired to get the business back.

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Execute a campaign to connect with ICPs who plan to attend the largest and most informative health care investment symposium in the industry. Set face-to-face or video meetings with global industry leaders, emerging fast-growth companies, innovative technology creators and members of the investment community.

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Over the last decade, franchise businesses have grown significantly, and my client wanted in. With a notable increase in the number of franchise establishments, experts predict the category will continue to grow steadily. We set our sights on those franchises least likely to be affected by the economy or other forces.

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No one likes to pitch. Few owners are disciplined enough not to. I worked with one and worried about my commission. Nothing to worry about. The agency had strong cases in its industry niches, especially retail, an impressive portfolio of enviable brands, and the confidence to make a strong enough case for no pitch.

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Objective Use football to unite and ignite a university. Approach Vanderbilt University’s football program has a record of 623 W- 667 L-50 T. The Commodores are historically the least successful program in the SEC. They have never had a 10-win season, nor have they ever won the SEC Championship. The school hired James Franklin, a strong…

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